Our History
Making Sampling Better
1999
Founded goZing.com, one of the first online panels2001
Created the first supplier affiliate network dedicated to market research surveys2003
Created the first priority-based sampling router2008
Founded uSamp, which introduced automation to sampling2010
Created Sample Market, the first self-serve sampling platform2011
Created the first buyer APIs for programmatic sampling2012
Created the first mobile sampling platform with geo-location and push alerts2014
Founded InnovateMR to push to the next level of quality and speed of delivery2018
Launched the InnovateMR Insights Platform, an advanced automated sampling platform2019
Created the Text Analyzer™, the first open-end text analysis tool2020
Launched Insights Platform DIY survey authoring
With a relentless focus on innovation, we will continue to develop cutting-edge sampling, project management, and data quality solutions.
We Paved the Way in Sampling
In 1999, when our leaders entered the space, there was no foundation for how a sampling business should work. The technology we designed and built reached a new world of survey respondents – fresh panels with the greatest breadth and depth of demographics, interests, beliefs, and geographies.
Richly Targeted Audiences
Over the years, we have scaled these global panels to millions of registered survey respondents. While size is impressive, it does not eclipse our commitment to quality. InnovateMR profiles across a wide variety of data points specific to location and niche, with extensive quality controls employed to filter out subpar responses.
DIY Sampling Technology
Our team also led the way in self-service sampling. The InnovateMR Insights Platform empowers researchers to take the reins, delivering Faster Answers™ without sacrificing quality. Featuring an intuitive, easy-to-use interface, the platform allows for complete project control from one centralized dashboard.
Join Our Team
We are always looking for smart, talented people to join our team! If you’d like to send us your resume or contact us about a specific job posting, click the button below.
