Panelists are recruited from a diverse blend of channels to ensure representativeness, including both online and offline publishers, social networks like Facebook, web and SMS databases, advertising networks, and television ad placement.

We focus on creating a positive panelist experience, building strong relationships to encourage honest, thoughtful, and engaged survey responses.

We use a dynamic profiling system that captures and localizes data points based on geography.

We track respondent behavior longitudinally using advanced algorithmic solutions designed to evaluate their profile on an ongoing basis, which ensures accuracy and authenticity is maintained.